The Sterling Car Was produced in the UK by the Rover company and sold in the American market from 1987 to 1991.
marketed in the USA by ARCONA, Austin Rover Cars Of North America under the name Sterling Motor Cars, a division of the Rover car company of the UK.
Stirling continued to sell in Europe till 1998.
The only Sterling model that was sold was the 800 series, which was a rebadged Rover 800-series but with different specifications tailored for the American market.
US sales hit a high of nearly 15,000 cars in 1988.
After the withdrawal from the US Market, the Rover 800 remained popular in Europe, especially following the major R17 facelift and was kept in production until 1998 when it was replaced by the Rover 75.
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