The DeSoto car was marketed by the Chrysler Corporation from 1928.
The model was named after Spanish explorer, Hernando de Soto.
The logo featured an image of Hernando de Soto.
By the end of 1928, there were over 1,500 agencies selling the DeSoto Car.
In 1933, racing car driver Harry Hartz, drove a DeSoto backwards across the United States in a major publicity stunt.
In 1934, the DeSoto Airflow car was introduced.
It would revolutionize the design of all cars around the world.
But despite huge promtion and booming overseas sales, the DeSoto slumped in the United States.
The DeSoto soon returned to the conservative style and sales rebounded.
But during world war two, car production stopped and the DeSoto factories started military production.
Car production resumed in late 1945.
The DeSoto model was discontinued on November 30, 1960.
The DeSoto name was continued on a line of heavy trucks that were built overseas.
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