Chrysler was founded by Walter Percy Chrysler, on June 6, 1925.
Walter Chrysler had previously worked at GM's Buick plant.
He left in 1921, and purchased two Detroit marques, Maxwell and Chalmers.
By 1924, the first Chrysler car appeared.
In 1928, the Plymouth was introduced.
The Dodge Brothers automobile company was then purchased.
In 1934, Chrysler introduced the Chrysler Airflow, which turned out to be a poor seller.
Interesting to note was that Chrysler created the industry's first wind tunnel to develop the car.
During the 1930`s, Chrysler founded a formal parts division under the Mopar (Motor Parts) brand.
In 1951, the Hemi V8s, were introduced.
In 1961, the DeSoto marque was closed.
In April 1964, the Plymouth Barracuda was introduced.
In 1966, Chrysler made its move into Europe.
The British Rootes Group, and Simca of France were purchased to form Chrysler Europe.
In 1978, Chrysler sold these assets to PSA Peugeot Citroën.
In 1979, Chrysler petitioned the United States government for US$1 billion in loan guarantees to avoid bankruptcy.
Lee Iacocca was hired in the position of CEO, and turned the company around and became a hero in doing so.
In 1998, Chrysler merged with Daimler-Benz to form DaimlerChrysler AG.
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