Leonetto Cappiello: Born: 1875, Livorno, Italy.

He drew caricatures and sketches in his childhood.

Cappiello started his career as a caricaturist illustrating in journals like Le Rire, Le Cri de Paris, Le Sourire, L'Assiette au Beurre, La Baionnette, Femina, and others. Cappiello went on to became a cartoonist and caricaturist.

Cappiello made his name during the poster boom period in the early 20th century. Cappiello produced nearly 1000 posters in his life.

He died in 1942. He is now often called "the father of modern advertising."



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